PrimoSure designs and delivers modern insurance products — using our MGA capabilities internally to create smarter, faster, bundled coverage.
We don't just distribute insurance. We build it.Our platform enables preconfigured policies embedded directly into real-world transactions — from startup formation to capital deployment.
PrimoSure operates with MGA capabilities to design, underwrite, and deliver our own insurance products. We use this infrastructure internally to create innovative, preconfigured bundles that are simple to purchase and easy to distribute.
Control product design & structure
Streamlined underwriting flows
Instant or near-instant binding
Better CX at lower cost
A purpose-built insurance product for early-stage companies. Instead of piecing together multiple policies, founders get a single bundled solution designed around how startups actually operate.
Traditional MEL insurance is slow, unclear, or poorly matched to real risk. Our MEL is tightly scoped with clear parameters for faster decisions and better alignment.
Traditional insurance is fragmented, slow, and disconnected from how modern businesses operate. We combine three things no one else does together.
This is not incremental improvement.
This is a rethinking of insurance from the ground up — built for how decisions are actually made.
Full control over product design, underwriting criteria, and coverage structure — not dependent on third-party infrastructure.
A modern distribution engine built for embedded, click-through binding — not adapted from legacy systems.
Use-case-specific coverage that eliminates complexity. Simple to purchase, easy to distribute, instantly bindable.
Pre-underwritten products and streamlined decision flows dramatically reduce overhead — and cost — for everyone.
Startup formation, loan, investment, platform onboarding — the moment that matters.
A preconfigured PrimoSure product appears — purpose-built for the exact context.
A few targeted inputs — no complex forms, no underwriting back-and-forth.
Instantly or near-instantly. You're protected. Done.
We partner with platforms, financial institutions, and operators to embed our finished insurance products directly into their user experience.
Offer startup coverage at the moment of investment — creating value for portfolio companies from day one.
Embed insurance during onboarding or lending events — reducing risk and adding a new revenue stream.
Offer bundled coverage to your users natively — white-label or co-branded, seamlessly integrated.
Insurance should be simple, fast, and aligned with how decisions are actually made. By using MGA capabilities internally, PrimoSure designs better products, delivers better experiences, and unlocks entirely new distribution channels.
This is not incremental improvement.
This is a rethinking of insurance from the ground up.